The owner of "The Bridge Direct" Jay Foreman is said to not be happy and this simple change by Bieber is estimated to have cost his company around $100,000, but he's not bitter and says it's the risk you take when producing products based on celebrities.
The dolls that Jay's company produce are popular by kids, and Jay said how he heard shrieks coming from his co-workers when they learned of the news.
He says that his popular doll is now outdated, and his company had already started manufacturing more dolls with Bieber's original haircut.
The next run of Bieber dolls are now being produced with the new haircut.
