Despite months of continual rumours throughout the media, there was no new iPhone design released, not even a prototype model, which for many was a great disappointment.
Being that is was Tim Cook's first product launch as CEO of Apple, you would have expected more surprises.
Instead Apple CEO Tim Cook walked on stage yesterday at the Apple event and unveiled to the audience, the iPhone 4S, certainly no sign of any new design changes and no amazing new hardware developments, and in fact, the biggest change comes in the form of the iOS5 release, but to current iPhone models, iOS5 will also be available anyway.
It is expected that iOS5 will be released FREE through iTunes on the 12th of October, and it will be compatible with most current iPhone models.
One advantage the iPhone 4S will have over previous models is the introduction of "Siri" (which was not created by Apple themselves and instead Apple acquired the company in 2010). "Siri" is an amazing piece of software which allows the user to have an almost "life like" spoken conversation with the phone, Philip W Schiller who is Apple's head of Worldwide Marketing, describes "Siri" as an "intelligent assistant that helps you get things done just by asking", "Siri" can perform and answer common questions like "what will the weather be like in London tomorrow".
Aside from that, the iPhone 4s will also feature the new A5 chip, a more powerful battery, a 1080p HD video and the ability to switch between two antennas (helping to improve call quality).
Rumours are already circulating about the release of the iPhone 5 in 2012.