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Example signs US deal with Universal

New contender for the throne of hottest British rapper in the world

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Following a phenomenal 2011 for Example with a No.1 album, two consecutive No.1 singles, a sold out headline UK tour, 10 UK arena dates this year to come, a European tour and a certified gold sophomore album, he has kicked off 2012 inking a deal with label giants Mercury/Universal in the USA. The announcement follows the news that Example has received a BRIT nomination at this year's awards for Best British Single for his smash hit 'Changed The Way You Kiss Me'.

This huge track was the second biggest UK single from a male artist last year selling over half a million copies and US label bosses have been keeping a very close eye on him ever since its release. Billboard recently described Example as "a new contender for the throne of hottest British rapper in the world" and with this deal Mercury US intend to break him State-side in a big way.

Example said "I'm pleased to have signed to a major label like Mercury/Universal in the US. It was important to me to sign with someone who understands not only my ambitions but also the way I work. I want to do it on my own terms, I enjoy a good challenge and can't wait to get started".

President of Mercury Records U.S David Massey said "Everyone here is very excited to be working with Example, a world class songwriter and performer who is now a leading force in the live arena . A true modern day rock star who is at the forefront of the new wave of exciting electronic music exploding here in the U.S"

David Dollimore, Managing Director of Example's UK label, Ministry of Sound, said "It's important for us to see commitment and passion from labels we partner with, David Massey and his team certainly showed that. The US market is primed for an electronic artist like Example, he is the real deal, a rockstar making hit songs and exciting, cutting edge dance music. He is the only artist making dance tunes with huge choruses, think a hybrid between Skrillex and Coldplay".

Example is currently in the studio working on his new album, he will be embarking on a European tour in February and a 10 date UK arena tour in April.


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