For a monthly fee, users can initially select 50 songs, then change up to 25 of them each month, songs are then shared between contacts to allow Music Collections to be expanded, songs can be played in an off-line mode as though they were stored on the device itself.
Over 50 Million BlackBerry owners use the free instant messaging service "BBM" and BlackBerry are counting on similar numbers making use of their Music Service.
With companies like iTunes, Amazon and Spotify already dominating the Online Music Industry, and Google expected to launch "Google Music" today, it's certainly a very competitive market to enter.
"Research in Motion", the company that makes BlackBerry devices said they will have millions of tracks on offer, Mike Lazaridis the President at "Research In Motion" said "We have partnered with leading music companies to provide a 'full track' music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level".
Rob Wells, the President of Global Digital Business at "Universal Music" said "BBM Music dynamically and elegantly integrates the excitement of this social music discovery process with a high quality music service".
BlackBerry also announced the release of 2 new handsets, the Bold 9790 which features the iconic BlackBerry keyboard, and the Curve 9380 which features a touch screen display.
We look forward to trying out the BlackBerry Music service very soon.
